Luxury automaker Lamborghini enters $ 3 billion golf market with unique insight

According to various reports, the golf cart market is worth $ 3 billion. There are many options and brands of golf carts. From strollers to electric carts, the options are endless. Of course, each cart will have its own price, as well as certain specifications. That being said, a Lamborghini golf cart, the first of its kind, is on its way and ready to enter the massive golf market.

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Lamborghini is one of the most premium brands in the world and will partner with an Indian company to make golf carts. The combination is certainly interesting, suggesting a new and exciting look for golf carts.

MEMPHIS, TN – AUG 08: Abraham Ancer of Mexico rides a cart to the tee on the 18th hole for a playoff game during the final round of the World Golf Championships-FedEx St. Jude Invitational at TPC Southwind on August 8, 2021 in Memphis, Tennessee. (Photo by Keyur Khamar / PGA TOUR via Getty Images)

When will Lamborghini start making the golf carts?

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There are reports that the Italian company will partner with Indian electric vehicle maker Kinetic Green Energy to make the golf carts. Sales will apparently start next year.

The pandemic hit both companies last year, with their revenues falling very low. Kinetic gained 30% less than in 2019. On the other hand, Lamborghini also saw a decline of almost 11%. The combination of the two companies will pay off, as the golf cart market is a tremendous opportunity to increase revenue.

The carts will feature solar panels, with their target audience being airports, hotels and resorts. Kinetic will seek investors and, according to reports, will seek at least $ 35-40 million from private investors.

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These golf carts will be different

Both companies have their own positive points which will benefit the project. Lamborghini makes cars that run at 200 miles an hour, while Kinetic Green works on electric scooters and three-wheeled electric vehicles.

Together, their golf carts will have a unique touch to them. Kinetic Green Managing Director Sulajja Firodia Motwani called the carts “beautifully differentiated”Speaking to Bloomberg Television.

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June 20, 1998: Casey Martin driving a golf cart with his putter during the 1998 US Open at the Olympic Club in San Francisco, California. Mandatory Credit: Harry How / Allsport

“The golf cart market is a $ 3 billion market, and it is primarily dominated by markets in North America, the Middle East, and parts of Asia where there is a lot of tourism,” Motwani said. “So our project, this particular branch of Kinetic Green, would be focused on global markets. “

The trolleys will be designed in Italy and manufactured in India.

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