Luxury car range makes UK debut

A dozen new car models made their public debut at the Salon Privé car event in London today, showcasing the advanced engineering capabilities of some of the world’s leading automakers.

The three-day event, Salon Privé London, is now open at the Royal Hospital Chelsea. It features new machinery, a selection of classic cars for sale in its Sales Competition (an exhibition of 50 automotive classics) and some of the world’s most sought-after luxury brands including Porsche, Ferrari and Lamborghini.

In addition, a host of automotive reveals took place this morning as part of the new event in the capital.

AND gives you a breakdown of the event’s global debut:

The first car to be revealed was the all-new creation from British luxury brand Caton: a reincarnation of the iconic Austin-Healey 100 sports car. Fusing traditional craftsmanship with OEM-quality design and engineering, Caron says the car “promises an immersive, intoxicating and emotional automotive experience”. Caton brings the revered Austin-Healey back to life while protecting the spirit of the 1950s original.

Healey by Cato

Image credit: Salon Privé London

Next, Charge Cars unveiled its handcrafted zero-emission electric Mustang. Deploying innovative technology to redefine the revered 1967 Fastback model, Charge Cars used a new steel body and composite body panels on the EV to minimize weight and deliver 536hp and a 0-62mph time of only 3.9 seconds.

Meanwhile, Aston Martin Mayfair’s Aston Martin DBX707 also made its debut – a car the firm describes as the world’s most powerful luxury SUV. According to Aston Martin, it’s an “SUV like no other” and “elevates Aston Martin to the top of the segment with a unique combination of stunning performance, supreme dynamics and unmistakable style”.


    Aston Martin DBX707

Aston Martin DBX707

Image credit: Salon Privé London

HR Owen Ferrari then gifted us with two Italian thoroughbreds, the Ferrari Daytona SP3 joining the Ferrari 296 GTB on display. While car enthusiasts are already calling it “one of the finest cars of its generation”, the Ferrari Daytona SP3 is the third in the limited-edition Icona series. It pays homage to the mid-rear-engined Ferrari V12 sports prototypes that earned the famous marque its motorsport status.


Ferrari Daytona SP3 (red) and Ferrari 296 GTB (yellow)

Ferrari Daytona SP3 (red) and Ferrari 296 GTB (yellow)

Image credit: Salon Privé London

Known for being the lightest hybrid hypercar on the market, the founder of Austrian/Slovenian manufacturer Tushek, Aljosa Tusek, has unveiled his TS900 Apex. Using a new patented electric drive system to achieve perfect parity, the car boasts a power-to-weight ratio of one metric horsepower per kilogram of mass (1:1). Tushek joins a handful of reputable brands to achieve such a technical breakthrough.


Touchek TS900 Apex

Touchek TS900 Apex

Image credit: Salon Privé London

Morgan Motor Company also gave guests a preview of its new Super 3 model, as the Malvern-based manufacturer showcased its entire range. Recently revealed to the press, the Super 3 continues Morgan’s 113-year heritage of three-wheeled vehicles, while introducing a new family of products with a design language inspired by the era of the Jet.


Morgan Super 3

Morgan Super 3

Image credit: Salon Privé London

Alpine’s New 110 range has also made its UK debut, which the French company has updated with three distinct new versions, improved performance and more equipment. True to Alpine’s principles of lightness, compactness and agility, with the promise of driving pleasure, the brand has a rich motorsport heritage, fully embraced in the modern era with representations in Formula 1 competitions , world endurance and rally.

The new Range Rover SV was also unveiled, “blending modernity and aesthetic grace to create an exquisite interpretation of the iconic SUV”. Land Rover says it is the first vehicle to wear the distinctive ceramic SV roundel, it represents the pinnacle of design and engineering expertise from the company’s in-house Special Vehicles Operations team and offers customers a new level of know-how and greater functionality.


Genesis GV60

Genesis GV60

Image credit: Salon Privé London

The Genesis GV60, the brand’s first platform-based dedicated electric vehicle, has made its debut in Europe. It is associated with luxury design and offers the technology of a high-performance electric car as a sleek and athletic coupé crossover utility vehicle.

As the oldest car to debut, 81 years after its conception, Alfa Romeo has unveiled its long-lost Alfa Romeo 12C prototype. The world’s biggest car brands (Alfa Romeo, Ferrari and Porsche) have come together to restore this car, decades after abandoning the project.


Alfa Romeo 12C prototype

Alfa Romeo 12C prototype

Image credit: Salon Privé London

Banbury-based company Prodrive then unveiled the world’s first all-terrain hypercar: the Prodrive Hunter. Developed from the Bahrain Raid Xtreme competition car – and raced by nine-time World Rally Champion Sebastien Loeb in the world’s toughest motorsport event, the Dakar Rally – the all-terrain adventure vehicle four-wheel drive uses a 3.5-liter twin-turbo engine. V6 engine that develops more than 600hp.


Prodrive Hunter

Prodrive Hunter

Image credit: Salon Privé London

The last car to premiere at London’s Salon Privé was the Rolls-Royce Black Badge Ghost. The British firm has redesigned the model’s drivetrain and chassis “for more pressing performance”. It is also equipped with a 6.75 liter V12 engine, which delivers increased power (600 hp) and torque (900 NM).


Rolls-Royce Black Ghost Badge

Rolls-Royce Black Ghost Badge

Image credit: Salon Privé London

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