Master Motor plans to launch the 1,500cc Changan Alsvin for a price of between Rs 2-2.5 million, making it the cheapest sedan on the Pakistan market.
The official launch is expected within the next three months.
The company is looking to grab a share of Pakistan’s low-end sedans such as the Toyota Yaris, which are priced between Rs 2.5 million and Rs.3 million, and high-end sedans such as the Kia Picanto and the Suzuki Cultus, priced between Rs. 0.8 million and Rs.2.2 million.
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“Master Motor is looking to launch two more cars,” an industry source said. “One is the 1500cc Alsvin sedan and the other is an SUV, which they haven’t decided yet.”
Master Motor has established a joint venture with Changan and is already selling the Changan Karvaan, a minivan, with relative success.
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Master Motor is owned by the same people who own Master Molty Foam and had previously worked in the automotive industry making commercial buses and trucks before this joint venture with Changan for passenger cars. The Master Group also owns the Procon Engineering auto parts manufacturing plant. They also provide seating for everything from motorcycles to high-end SUVs.
The group has two automobile factories in Karachi with an annual production capacity of 740 buses, 9,000 trucks and 30,000 passenger vehicles.
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Changan is one of the automakers that came to Pakistan after the government announced its 2016-21 Automotive Development Policy.
The policy will end in June 2021, and automakers called “new entrants” since joining after the policy was announced have tried to release the maximum number of models before the deadline.
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By launching cars during this period, companies will be able to benefit from tax incentives for five years under the government program. The policy aims to stimulate the auto industry and encourage competition. The Japanese Suzuki, Honda and Toyota were the dominant players before Kia, Hyundai and Nissan entered the market after 2016.